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Digital Channel Manager

Listed 4 days Ago
TSB
Banking

About the Role

We have the exciting opportunity for a highly engaging, action-orientated individual to join our driven and innovative Marketing and Customer Experience team as Digital Channel Manager. This key role will see you primarily responsible for leading the bank’s digital channel activity across web and mobile, nurturing the high-quality traffic to our site, reducing cost per acquisition (CPA) and increasing engagement with our brand.

You will ensure visitors to our site have an excellent user experience (UX) and constantly enhance and refine this. Initiatives undertaken will deliver to the Bank’s strategic KPIs including, but not limited to, brand, customer and product growth targets.  Engagement with key stakeholders will be across business units within Marketing, as well as establishing effective cross functional relationships throughout the organisation.

Some key responsibilities of the role include: 

  • Managing, maintaining and optimising TSB’s website Content Management System (CMS), which includes content publishing. 
  • Designing, building, and publishing new website pages on behalf of content owners for them to promote TSB's suite of products and services. 
  • Executing marketing campaigns within our owned digital channels to support wider marketing activity and drive a measurable increase in campaign performance. 
  • Managing, testing and deploying all website optimisation, development, maintenance and security upgrades, alongside third-party development agencies, to ensure the TSB website is safe, secure and operating at the highest level.
  • Drive growth by identifying key performance opportunities to improve digital conversion rate optimisation (CRO) 

About You 

You are someone with a motivated, positive outlook and a ‘one team’ approach to your work, with the drive for continuous improvement, and strong stakeholder management skills.

In line with this, you’ll have:

  • 10+ years’ experience working in a senior digital marketing channel ownership role
  • A Bachelor’s Degree in marketing, communications or related discipline
  • Experience within financial services and understanding of the industry would be advantageous
  • Experience with the CMS platform Drupal would be advantageous

About TSB

We’re a 100% New Zealand owned bank that cares about profit for purpose. By working at TSB, your contribution directly benefits New Zealanders because the Bank is focussed on doing what’s right for our people, customers, and communities.

TSB is a leader in customer service, having won the 2021 Consumer NZ People’s Choice Award for Banking, making it six years in a row: and the 2020 KPMG New Zealand Customer Experience Excellence Award. Our focus to deliver good customer outcomes is in our people’s DNA. Our Bank is so committed to this that it’s a core part of our purpose: Unleashing our unparalleled customer care for community good.

Like our customers, our people are at the heart of everything we do, and we’re committed to developing and encouraging our people to achieve their goals both inside and outside of our four walls. We promote inclusion and innovative thinking and pride ourselves on the positive working environment we’ve created.

So, if you’re passionate about delivering the best customer experiences (and supporting New Zealand while you’re at it!) apply online now!